The Ateneo Center on Social Entrepreneurship (ACSEnt), the Poverty Reduction Through Social Entrepreneurship Coalition, and the Institute for Social Entrepreneurship in Asia (ISEA) organized a learning session on “HOW TO OPTIMIZE YOUR BRAND ON SOCIAL MEDIA with SUCCESS!” last March 13 at Room SOM 402, John Gokongwei School of Management Building, Ateneo de Manila University, Quezon City featuring brand marketing expert, Ms Jackie Luzy Hansen.
The learning session speaker, Jackie Luzy Hansen (Jackie Luzy Coaching) is a seasoned entrepreneur, business coach, Mindfulness Instructor, Brand Marketing expert, and certified customer type specialist. She took her Masters in Entrepreneurship & Organisational Innovation at Copenhagen Business School and completed her internship with ISEA and finalised her thesis about Social Entrepreneurship in The Philippines. Today she helps numerous of brands reach next level in their business by building emotional brands and helping them communicate their brands across marketing and sales. Jackie believes that entrepreneurs have the power to change the world, and branding is a powerful tool to make a positive impact.
The participants and organizers enjoyed our learning session on the 4 emotional customer types, an introductory session on understanding how customers buys with their emotions, getting ahead of competitors and attracting more loyal customers with some simple changes in your marketing.