Oikocredit and ISEA Pilot SE Marketing and Operations Management Course

Oikocredit International and the Institute for Social Entrepreneurship in Asia (ISEA) piloted the Course on Strategic Marketing and Operations Management for Social Enterprises on May 16-20, 2011 at the Fersal Hotel, Malakas St., Diliman, Quezon City, Philippines. Thirty five participants including the top leadership and senior managers from thirteen social enterprise partners of Oikocredit from the Philippines and Cambodiacompleted the course. The thirteen partners are mainly engaged in agriculture-based initiatives in the two countries. They included Alter Trade Group, the largest fair trade organization in the Philippines and CEDAC, the biggest social enterprise promoting sustainable agriculture in Cambodia.


The course was the second module of the Strategic Management Course for Social Enterprises in Southeast Asia. This 16-day, 3-module program was launched to enhance the capabilities of Oikocredit's partners in the two countries on the art of managing multiple bottom lines. The expectation is for such to enhance their social impact and organizational sustainability.


The faculty for the 5-day course included Prof. Ronald Chua, Prof. Francisco M. Bernardo III, Dr. Alejandrino Ferreria, Dr. Emmanuel Ridad and ISEA Consultant Rosalinda Roy. ISEA President Marie Lisa Dacanay served as Course Director and Lead Faculty.


The first module on Strategy Formation in Social Enterprises.was held on November 8-12, 2010. The third module on Strategic Human Resource/Organizational Development and Financial Management, including integrative sessions is scheduled on August 29-September 3, 2011.

ISEA President and Lead Faculty, Ms. Marie Lisa Dacanay discusses various models of social enterprise development in Asia.  

Oikocredit Southeast Asia Regional Director Theresa Pilapil welcomes the participants and explains the relevance of the Course in helping to expand Oikocredit's development portfolio in the region.

ISEA Consultant and faculty member Rosalinda Roy facilitates the session on measuring social enterprise outcomes.  

Outgoing Managing Director Tor Gull graces the opening day of the course and thanks partners in Southeast Asia for contributing to the realization of Oikocredit International's development objectives.


Oikocredit Cambodia Country Manager Kok Kao shares his expectations for Module II.

  Ms. Reese Fernandez, Rags 2 Riches Chief Executive Officer interacts with the class about her experience as a social entrepreneur.

Mr. Yourng Pakk and Mr. Nuth Narith of PERFEXCOM-Cambodia present the results of their take home assignment on strategy formation during a pre-module II plenary.

  Ms. Deborah Gapas of PBSP shares how some social enterprises and corporations have collaborated to evolve new business models.


ISEA Consultant Rosalinda Roy facilitates a critiquing session of organizational assignments on strategy formation during a pre-module II plenary.


Participants listen intently during one of the lectures.

  Prof. Ronald Chua of the Asian Institute of Management provides the opening lecture on Social Enterprise Strategic Marketing where the poor, as primary stakeholders, may be playing the role of producers or customers.

Prof. Francisco (Jay) Bernardo III, Ten Outstanding Young Persons Awardee for Entrepreneurship and Director of ACE Center for Entrepreneurship and Management Education Inc facilitates a learning session on Creating Product-Market Fit. 

  The class during one of the film showings.

Participants sing “Man in the Mirror”  to begin the Social Marketing Voluntary Change session.

  Judge Emmanuel Silva from Supreme Court (MCTC- Orion and Pilar, Bataan) presents the results of their group workshop output to the class.

Prof. Emmanuel (Sato) Ridad explains the basic principles of Social Marketing Voluntary Change.

  Mr. Nazario Briguera of the Department of Agriculture receives his certificate of completion. From (L-R), Mr. Briguera, Ms. Mary Jean Caleda, Assistant to the Dean, Ateneo School of Government (ASoG), Ms. Marie Lisa Dacanay, lead faculty, and Ms. Rosalinda Roy, faculty member.

Ms. Carminia "Chinchin" Gutierrez, performs an inspirational song number during the closing ceremonies.


Participants share perspectives on marketing, social marketing  and operations management in their respective workshop groups during Module II


Participants listen intently during one of the lectures.

  Manager-participants from Don Bosco Foundation for Sustainable Development, Upland Marketing Foundation Inc, Davao Provinces Rural Development Institute Inc and Oikocredit-Philippines present their social marketing workshop output in a song.

Participants listen intently during one of the lectures.

  Alter Trade Group manager-participants present their social marketing workshop output to the plenary.

Sahakreas CEDAC Officer Nou Socheat presents to the plenary the results of the Cambodia Workshop Group output applying what they learned about social marketing.

  Participants listen intently during one of the lectures.

Dr. Alejandrino Ferreria, entrepreneur and educator, delivers a lecture on Quality, Delivery, and Productivity (QDP) as framework for Social Enterprise Operations Management.

  Participants listen intently during one of the lectures.

Participants listen intently during one of the lectures.


ISEA President and Course Director Marie Lisa Dacanay dialogues with the participants about take home themes from the Strategic Marketing and Operations Management module and facilitates agreements on organizational assignments.

Batch 1 of the Introduction to Social Entrepreneurship Course

Strategic Management Course for Social Enterprises in Southeast Asia participants and core faculty pose for a class picture at the end of Module II.



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